Paid traffic management
Paid traffic management on Google Ads and ChatGPT Ads
Paid traffic management is the continuous operation of ad campaigns on Google Ads and, since August 2026, ChatGPT Ads: structuring the account, writing ads and creative, setting up conversion tracking, and adjusting bids, audiences and budget every week based on what the data shows. Fluxo charges a monthly fee separate from ad spend, which you pay directly to the platform, and reports cost per lead, cost per sale and return on ad spend.
- Google Ads
- ChatGPT Ads
- Search
- Performance Max
- Remarketing
- Google Shopping
- Instagram Ads
- Conversion tracking
- A/B testing
What is included
What you receive
- 01
Account structure
Campaigns split by search intent, not by product. That is what lets you bid differently for someone searching "price of X" versus "what is X".
- 02
Conversion tracking
Conversions configured and verified before any campaign goes live. An account optimizing for the wrong event spends budget teaching the algorithm to bring the wrong customer.
- 03
Ads and creative
Ad copy, images and video produced in house, with at least three variants per set so the test has something to compare.
- 04
Landing page
A good ad pointing at a bad page is wasted budget. When the page is the bottleneck, we step in with landing page development.
- 05
Weekly optimization
Data review and adjustment every week, not just at month end. Budget misallocated for thirty days is a full month of lost results.
- 06
Open reporting
A dashboard with cost per lead, cost per sale and return, updated continuously. You do not have to wait for a meeting to know where you stand.
Process
How we run it
- 1
Audit the current account
If an account is already running, we start by reading its history. Old accounts usually hold useful learning plus three errors quietly draining budget.
- 2
Measurement before media
We configure and test conversions, tags and CRM integration. We do not launch campaigns on top of tracking nobody verified.
- 3
Launch in waves
We start with the highest-intent campaigns, prove the cost per lead works, and only then open top-of-funnel.
- 4
Weekly rhythm
Every week: read the data, cut what is not performing, reallocate budget and put one new test live.
Google Ads or ChatGPT Ads: which to use
Fluxo runs two paid channels, and they do not compete: one buys people already searching, the other reaches people mid-conversation. On Google they typed the problem. On ChatGPT they are reading an answer, and the ad appears below it.
| Criterion | Google Ads | ChatGPT Ads |
|---|---|---|
| Targeting | Typed keyword | Conversation context |
| Viewer intent | High: they searched | Medium: researching the topic |
| Available volume | Capped by search demand | Lower, platform in beta |
| Cost per thousand impressions | Higher | Lower while competition is small |
| Attribution | Detailed | Aggregated, for privacy |
| Maturity | Twenty-five years | Beta, opened in Brazil in August 2026 |
| Accepted sectors | Almost all | Retail, e-commerce and travel |
The practical recommendation: start with Google. It has volume, detailed attribution and twenty-five years of predictability, and it is where the math closes first. ChatGPT Ads comes second, as a test channel, once there is a baseline to compare against.
How much to spend on media
The math starts at the end, not the beginning. If you close one sale in every ten leads and each sale leaves USD 300 in margin, a lead can cost up to USD 30 without losing money. Multiply by the number of sales you want per month and you have the budget.
The most common error in inherited accounts
When auditing accounts that come to us, the most frequent problem is neither bids nor keywords: it is misconfigured conversions. An account that records "clicked the WhatsApp button" as a conversion teaches the algorithm to find people who click, not people who buy. After a few months the account is optimized to deliver browsers.
Fixing that usually produces more result than any bid adjustment, and it is the first thing we check. Once the CRM is integrated we can send the actual sale conversion back to the platform, which changes everything — that is the subject of CRM and sales automation.
What changes when advertising in ChatGPT
OpenAI opened advertising in ChatGPT to Brazilian advertisers on 11 August 2026, with the ads manager still in beta. The ad appears in a labelled box below the answer, for logged-in users on the Free and Go tiers, and does not influence its content.
Two differences change the work. Targeting is by conversation topic, so instead of a keyword list what you build is the list of conversations where your offer belongs. And attribution comes back aggregated, which forces measurement to be built on your side, on the site and in the CRM.
For those who cannot advertise there, appearing in ChatGPT is still possible organically, which does not depend on category approval: that is the subject of AI search optimization.
What you receive every month
- A dashboard with cost per lead, cost per sale and return on ad spend, always current.
- A record of what was tested, what was cut and why.
- A monthly meeting to read the numbers and set the next month priorities.
- Full access to the accounts, which stay in your name.
Frequently asked questions
Is ad spend included in the management fee?
How long until results appear?
What is the minimum budget you work with?
Who keeps the ad account if I leave?
Is it worth advertising on ChatGPT Ads now?
Do you produce the creative or do I have to supply it?
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